An Interview With the Couple Behind ‘Freaking Nomads’

Pivot or panic. These were the choices Luca Mussari, a freelance SEO consultant, faced at one point in his journey as a digital nomad in Thailand. All his projects were over at the same time, he had no client, and travel expenses were piling up. Although he was racing against time to find new clients, he had enough experience to know that a hasty decision in a moment of panic would do him no good.

So he took time to gather himself and began reaching out to his network, updating his website, revamping his personal brand, and pitching to new potential clients. This approach to a situation that could have easily crushed the dreams of an aspiring digital nomad helped him get a fresh start and grow both professionally and personally. He was traveling with his partner Irene Lidia Wang, a freelance UX designer and digital nomad who has also experienced her own low points as a globetrotting professional. After an exciting six-month trip through Southeast Asia, she discovered that she was suffering from post-travel depression (PTD), a psychological phenomenon that some people experience after returning from a long trip or stay.

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Instead of throwing a pity party for themselves, Luca and Irene thought such experiences could be included as "real-life" content in their Freaking Nomads newsletter to inform, inspire, and empower other digital nomads going through the same thing.

This is exactly why they started their newsletter in the first place.

When they decided to leave behind the daily grind of 9-5 work and enjoy the freedom that digital nomadism promises, they found that there was a lack of authentic and reliable, as well as fun and edgy, content for people like them who wanted to live such a lifestyle.

Luca and Irene, who are a mixed couple, also noticed that the content aimed at digital nomads wasn't very inclusive. So they started their own publication, which they believe is more than just a publication. "It's an act of rebellion and a community for those who dare to live differently and get out of their comfort zone," says Irene. In an interview with Flatio, the entrepreneurial couple generously shared their life experiences before and after becoming digital nomads.

In heartwarming comments, Irene, who was born in Italy to a Chinese father and Italian mother, shared how she always felt caught between two cultures, not fully accepted by either, and how she found a sense of belonging in digital nomadism. Luca told us how his nighttime panic attacks during the pandemic led him to descend the career ladder he had successfully climbed, not only to take control of his own career and life, but also to inspire others to gain the courage and knowledge to follow unconventional paths.

Read on to learn all the useful tips, deep insights, and inspiring stories Luca and Irene shared with us: from their mission to create valuable content that transcends the glamour of exotic locations, to unexpected places they've worked remotely, to the routines that help them maintain their nomadic lifestyle, why nomads should contribute to their local communities, and how they navigate their partnership while "building a dream together."

Can you tell us about the origins of Freaking Nomads? What inspired you both to start a publication specifically for digital nomads?

Irene: Freaking Nomads was born out of a rebellious spirit and a burning desire to challenge the status quo. We were tired of the traditional 9-5 grind, the monotonous routine, and the lack of freedom.

We craved adventure, flexibility, and the ability to live life on our own terms. We were drawn to the digital nomad lifestyle because it offered all of these things. But we quickly realised that there was a lack of reliable, authentic resources for digital nomads.

All the websites we found were so serious, and they always reminded us of corporate life, which for us was a contradiction as Digital Nomads is actually not all about work but about having fun and living awesome life experiences. It’s a lifestyle, after all, right?

We also noticed a lack of inclusivity, which was not great for us as a mixed couple. We care so deeply about this matter, and when we look at the data about the majority of digital nomads being white, we get a bit disappointed as we think this should be a lifestyle that anyone should be able to experience.

So, we decided to create our own publication that would have a more fun, edgy and no-BS approach. And Freaking Nomads is more than just a publication - it's an act of rebellion and a community for those who dare to live differently and get out of their comfort zone.

Why do you think the digital nomad community needs your newsletter? What unique value do you bring that sets you apart?

Luca: Our digital nomad community is a diverse, dynamic group of individuals who are constantly on the move, exploring new places and pushing boundaries. They need a resource to keep up with their fast-paced, ever-changing lifestyle. That's where our newsletter comes in.

Our newsletter is curated by digital nomads, for digital nomads. We understand the unique needs and challenges of this lifestyle, and we strive to provide practical, inspiring, and relevant content. We don't just regurgitate the same old tips and tricks. We delve into the nitty-gritty of the digital nomad lifestyle, offering raw, unfiltered insights and advice.

We're not afraid to tackle tough topics, question the norms, or challenge the status quo. That's what I think sets us and our newsletter apart.

What are the highlights and major milestones you've achieved since founding Freaking Nomads? Could you also mention some growth figures or surprising moments you've experienced along the way?

Irene: Since founding Freaking Nomads, we've seen our community grow exponentially. We've connected with hundreds of digital nomads from all corners of the globe and shared their own unique stories and experiences on our social media through our #nomadstories and #nomadpostcards formats.

So, it's not just about the numbers. The real highlight has been seeing the impact we've had on people's lives when they see such inspiring stories from the community. We've received messages from people telling us how the stories from our community have inspired them to take the leap and become digital nomads, and how our resources have helped them navigate the challenges of this lifestyle.

These moments are a powerful reminder of why we started Freaking Nomads in the first place.

Collaboration is a crucial aspect of being co-founders. As "couplepreneurs," how do you navigate and maintain a successful partnership? Can you talk about the synergies and challenges you've faced and how you complement each other?

Luca: Being Co-Founders and "couplepreneurs" is like being on a never-ending roller coaster ride. It's thrilling, exhilarating, and sometimes downright difficult. But through it all, we've learned to rely on each other, to lean on each other's strengths, and to support each other through the challenges. We're a team in every sense of the word.

I think we complement each other by bringing different skills and perspectives to the table. Irene's background in UX design and my experience in Search Engine Optimisation (SEO) allows us to tackle different aspects of the business. She is the creative one, and I’m the data-led one. She is the one that dares to make difficult decisions, and I’m the one who brings up concerns about things to constantly improve.

We learned how to find our own balance. But at the end of the day, what really makes our partnership work is our shared passion for the digital nomad lifestyle and our commitment to making Freaking Nomads the best resource it can be.

Irene: On top of what Luca said, I'd like to emphasise that our partnership is also about building a dream together. It's always been my aspiration to work side by side with my life partner on meaningful projects.

In founding Freaking Nomads, we're not only building something for ourselves but also crafting a platform that can make a positive impact on other digital nomads. This shared mission creates an energising synergy, turning work into a fun and rewarding process.

Sure, it sometimes happens that our personal and professional lives can blur, and disagreements can arise. But we've found that these situations can be navigated effectively by always respecting each other's perspectives and reminding ourselves of our shared vision for Freaking Nomads and our own personal life.

As founders of Freaking Nomads, you both have had your own experiences as digital nomads. Can you share a few personal stories from your travels and how those experiences shaped the content of your publication?

Luca: One pivotal moment in my digital nomad journey occurred in Thailand. I found myself without clients as all my projects had wrapped up at once.

With travel expenses piling up and the pressure to find new clients quickly, I had two choices: pivot or panic. I knew the importance of not rushing into the wrong partnerships.

So I contacted my network, updated my website, revamped my personal brand, and started pitching to potential clients. That’s how I quickly found a way to get out of this situation, which is very common among freelancers. You often have moments in which you have a lot of work and calmer moments in which perhaps clients are reevaluating their budget, restructuring, etc.

And the first they sacrifice are the freelancers. This stressful time was an opportunity for growth, teaching me about resilience and adaptability. This then reminded me of the importance of producing “real-life” content for Freaking Nomads both on our website and social media. It's not just about the glamour of exotic locations, but also about building a sustainable lifestyle (and income) to be able to achieve a better work-life balance.

Irene: Building upon what Luca has just said about producing "real-life" content, we’ve just returned from an exhilarating six-month journey through South East Asia and I’ve personally found myself grappling with post-travel depression.

Post-travel depression (PTD) is a psychological phenomenon that some individuals experience after returning from a long trip or extended period of travel. People going through PTD feel sadness, restlessness, and a sense of longing for the experiences and freedom associated with travel.

This unexpected emotional challenge has become a source of inspiration to address and we have created content discussing the issue openly on our social media platforms. We were surprised by the amount of responses we received from other digital nomads who were going through PTD.

Ultimately, we hope with Freaking Nomads to create a space for meaningful conversations, shared experiences, and support within our community. By addressing the challenges and realities of transitioning between travel and settled life, we strive to provide valuable content that goes beyond the glamour of exotic locations.

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As Freaking Nomads, did anything make you freak out when you started your journey as digital nomads?

Irene: Setting out on my digital nomad journey, the first thing that truly made me 'freak out' was an overwhelming sense of impostor syndrome. There was this nagging fear of self-sabotage that kept creeping in, making me wonder if I genuinely deserved the liberating lifestyle I was embracing.

This fear was magnified since we were choosing a path that starkly contrasted the societal 'grind mentality' of constant struggle and traditional success.

However, over time, I've been actively working to fight this fear and overcome impostor syndrome. I've realised that everyone has the right to live a life filled with meaning and joy, one that doesn't have to fit into a prescribed mould of ceaseless striving.

Embracing life as a digital nomad has shown me the importance of aligning with my true values and dreams, even if they stand apart from mainstream expectations. The process of overcoming these internal doubts is ongoing, but it's a crucial part of my unique journey as a digital nomad.

Luca: Absolutely! The digital nomad lifestyle is, by definition, a leap into the unknown. It's about stepping out of your comfort zone and embracing uncertainty. When I first started my journey, plenty of moments made me freak out. From figuring out how to stay connected in remote locations, navigating cultural differences, and dealing with budget constraints while travelling, and all the difficulties that can sometimes come with being on the move, it was all new and daunting.

But over time, I've personally learned to see these challenges not as roadblocks but as stepping stones. They've made me more resilient, more adaptable, and more resourceful. And they've given me a wealth of experiences and insights to share with other nomads in the articles I write on our website.

So yes, I've had my own freakout moments, but I wouldn't trade them for anything. They're part of what makes this lifestyle so awesome.

Irene, you mentioned on your website that you felt like an outsider because of your mixed heritage. How has being a digital nomad helped you find a sense of belonging and freedom? How does this personal journey influence your mission to create an inclusive space at Freaking Nomads?

Irene: Being a digital nomad has fundamentally shifted my perception of belonging and freedom. When I was growing up, my mixed heritage often left me feeling like an outsider. I felt caught between two cultures, and it seemed like I was never fully accepted by either.

But when I became a digital nomad, I discovered a unique sense of freedom that transcended geographical and cultural boundaries. I was no longer confined to a single location or culture; instead, I was part of a global community of digital nomads who, like me, were exploring the world and expanding their cultural horizons.

This lifestyle enriched my worldview through exposure to diverse cultures and perspectives, making me realise that belonging isn't tied to one place or culture. In fact, it was in the diversity and fluidity of the digital nomad lifestyle that I truly felt a sense of belonging. The freedom to travel and connect with people worldwide gave me a newfound sense of belonging and self-acceptance.

These experiences shaped Freaking Nomads' mission. We aim to create a platform that provides resources for digital nomads and fosters community and inclusivity. We believe everyone should have the chance to experience the freedom and belonging that comes with being a digital nomad, creating a space where everyone can feel at home, even when on the move.

Luca, after the pandemic broke out, you made the decision to drop everything and become a freelance SEO consultant due to experiencing panic attacks at night. How has this change helped you enjoy freedom and flexibility? How does it inspire you to encourage others to take unconventional paths?

Luca: The pandemic was a game-changer. It was like a slap in the face, a wake-up call that life is too short to be stuck in a job that doesn't fulfil you. The panic attacks were a clear sign that something needed to change. So, I made my decision on yet another sleepless night and started my freelancing career. It was a risky move, but it was also incredibly liberating.

Suddenly, I had the freedom to work from anywhere, to set my own schedule, and to choose my own clients. It was like taking back control of my life. This experience has made me a staunch advocate for taking unconventional paths. I want to inspire others to break free from the constraints of traditional employment and explore the endless possibilities that the digital nomad lifestyle has to offer.

Can you tell us some unique or unexpected places you've worked remotely? What impressed you most about these places?

Irene: One of the most unique and unexpected places we’ve worked remotely is Montenegro, specifically Durmitor National Park. This location is truly spectacular and one of the most impressive landscapes ever. Montenegro, in my opinion, is an incredibly underrated country that offers a rich blend of natural beauty and cultural heritage.

What made this experience particularly unique was our work setup. We were car camping throughout our stay in Montenegro, and we found ourselves working from the back of our rented car. This might not be everyone's idea of a conventional workspace, but for us, it added an element of adventure to our workdays.

Being able to work remotely while being completely immersed in nature was an incredible experience. The serenity of the park provided a peaceful backdrop for focused work, while the majestic surroundings served as a constant reminder of the freedom and flexibility that the digital nomad lifestyle offers.

It was a testament to how work and life can beautifully intertwine when you step outside of traditional confines.

Luca: As a digital nomad, I've worked from some truly jaw-dropping locations. I loved the snow-capped Caucasus mountains in Georgia, the endless and dreamy beaches of Cape Verde, and the coworking from which I worked in Koh Lanta, Thailand, nestled amidst lush vegetation—such awesome experiences. But the place that truly left a lasting impression on me was Sri Lanka.

The coastal town of Weligama, with its laid-back vibe, and the highland retreat of Ella, with its breathtaking landscapes, offered an unparalleled sense of freedom.

The kindness of the local people and the chill vibes that Sri Lanka exudes made it more than just a workspace - it was an enriching experience that invigorated my work and soul.

Although you're constantly on the go, are there routines or rituals that you both maintain? How do these practices contribute to your productivity and well-being as digital nomads?

Luca: Even if you are always on the go, as a digital nomad, certain routines are essential. One of the perks of this lifestyle I personally like is the freedom to set my own schedule. I've always despised the early morning commute from my corporate life in London, so I now allow myself to wake up a bit later (and without an alarm, above all!)

This ensures I start my day feeling refreshed and ready to tackle my tasks. And during the workday, I make it a rule to take breaks and explore my surroundings.

Whether it's a quick swim in the ocean or getting some fresh air walking in the mountains, these moments of connection with nature are a source of inspiration and mindfulness for me.

They're not just breaks but opportunities to experience the unique aspects of each location I visit.

Irene: For me, incorporating yoga into my digital nomad lifestyle has been essential for maintaining productivity and overall well-being.

Starting my day with a yoga session allows me to connect with my body, cultivate inner calmness, and set a positive tone for the day ahead.

It's not just about physical exercise; it's also about embracing mindfulness and being present in the moment. Following my yoga practice, I dedicate time to engage in mindfulness activities, whether it's meditation or deep breathing exercises.

These practices serve as my anchor amidst the constant movement and ever-changing environments. They provide a sense of grounding, clarity, and focus, enabling me to navigate the challenges and uncertainties of the nomadic lifestyle more effectively.

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You have a “digital nomad glossary” and a “remote work glossary" on your website. What do you think are two terms in these glossaries that every digital nomad or remote worker should know?

Luca & Irene: We'd highlight "Location Independence" from the digital nomad glossary. It's more than just a term, it's a philosophy. It's about breaking free from geographical constraints and embracing the freedom to work from anywhere.

From the remote work glossary, "Asynchronous Communication" is another concept that we think is pretty useful for any digital nomad. It's about respecting different time zones and work schedules, and understanding that not everyone is (or should be) available 24/7. It's a key skill for effective collaboration in the digital nomad world.

Working in different countries can sometimes lead to unusual circumstances or adventures. Can you share any particular experiences or challenges you've encountered?

Luca: One of the most profound experiences I've had was during a stay in a local guest house in Cambodia. Being there amidst the stark contrast between the local living conditions and the lifestyle we are lucky to live as digital nomads, was a humbling experience.

It was a stark reminder of our privilege, being born in a part of the world that has afforded us the opportunities and resources to choose this lifestyle. This experience was not just a reality check, but also a call to action.

It made me realise the importance of using our privilege responsibly, giving back to the communities we visit, and being mindful of our impact as digital nomads. It's an experience that has made me more grounded, appreciative, and committed to making a positive difference.

It's a reminder that being a digital nomad is not just about the freedom to work from anywhere, but also about the responsibility that comes with that freedom.

Irene: Completely in tune with Luca's reflections on Cambodia. Another time for me was our trip to Penang, Malaysia, where we immersed ourselves in the local culture while working remotely there for a little over a month.

In Penang, we found ourselves in the heart of a big and old Chinese community, with clan houses and remnants of original Chinese culture still vividly present. This was more than just another digital nomad adventure - it became a deeply personal journey for me, as I discovered interesting connections to my own Chinese heritage that I hadn't anticipated going to Penang.

Just like our time in Cambodia served as a humbling reminder of our privileged position, my experience in Penang underlined the profound personal growth that this lifestyle can offer.

Each location we work from offers more than just a change of scenery - it's an opportunity for cultural learning, personal development, and a deeper understanding of the diverse global community we're part of.

Is there any additional comment you’d like to make?

Luca & Irene: Being a digital nomad is a lifestyle choice that is open to anyone willing to embrace its unique challenges and rewards. It's an adventurous journey that offers the unparalleled joy of freedom and the privilege of living life on your own terms.

At Freaking Nomads, we champion those who choose this path, providing the support, inspiration, and empowerment they need to thrive on the road less travelled.

We celebrate the audacious, the dreamers, and the freaking nomads who boldly step away from the ordinary to create their own narratives. We raise a toast to the free spirits who aren't afraid to push boundaries and live unconventionally.

If people label you as a rich kid, a crazy person, or a weirdo, don't let it get to you. Instead, wear it as a badge of honour, a testament to your courage to choose a different path.

Be proud of your decision and keep freaking out because the world of digital nomadism is for those brave enough to dare.

To subscribe to the Freaking Nomads newsletter, visit their website.

All the photos were supplied to Flatio by Freaking Nomads.

An Interview With the Couple Behind ‘Freaking Nomads’: From Their Newsletter Full of ‘Real-Life’ Content to Post-Travel Depression, Power of Routines, and Unconventional Paths